10 Oct
Artfarm
London
Job description
Digital Marketing Manager - London
Digital Marketing Manager
We are seeking a digital marketing manager to oversee the implementation, management, and optimization of paid ad campaigns.
Responsibilities include monitoring performance, collaborating with regional marketing managers, managing website tasks, and assisting with data analysis and integration setup.
If you have a passion for digital marketing and relevant experience, we'd love to hear from you.
This is a hybrid full-time position with an expectation to attend our head office based in Mayfair, London, 2-3 days per week after a settling in period.
What success looks like...
- Manage, track and optimise paid ad campaigns,
ensuring all actions are taken within stated timelines.
- Monitoring performance and tracking ad spend. Fundamentally, you will ensure performance KPIs* are hit.
- Liaising with the regional Marketing Managers to keep up-to-date with marketing campaigns and programming, and to request assets / copy etc.
Supplying agencies with all relevant campaign information / assets etc. To brief in campaigns.
- Assisting the Head of Digital to analyse and optimise campaigns for best performance against business goals, improving ROI and reducing CPA.
- Liaising with the regional Marketing Managers to instruct when landing pages need creating to support ad campaigns.
- Daily checks + flagging any issues with functionality.
- Assisting the Head of Digital with website SEO and CRO improvement projects.
- Monthly catch ups with Marketing team to relay key performance info.
- Working with the Head of Digital to implement customer email lifecycles and automated flow strategies using our CRM platform.
Assisting with data analysis and integrations set up.
Like all roles at Artfarm, you can expect your time at work to be fun, varied and challenging. As well as fulfilling the duties and responsibilities on your job description, we know from experience that jobs can evolve throughout the lifetime of a role and this in turn gives our people the chance to play to their strengths.
What makes a brilliant Digital Marketing Executive?
- Previous Digital Marketing experience within a fast paced hospitality business is preferable.
- An analytical mindset and target driven work ethic.
- Excellent project management skills and an excellent communicator.
- A proactive and adaptable nature, capable of multi-tasking, troubleshooting and working autonomously.
- Great organisation with strong time management,
prioritisation and execution. Always holding high standards of quality delivery.
- Proactively look for improvements in sustainability in your workplace.
- Be an Artfarm ambassador!
What's in it for you?
- 25 days holiday plus bank holidays
- Free annual guest experience for you and a plus one, including 3 course meal, cocktails and a bottle of wine. It's important you experience the magic too!
- Enhanced family friendly policies, including 12 weeks full pay Maternity leave and 2 weeks full pay Paternity leave. These moments matter!
- Health cash plan - a health benefit which allows you to claim back your everyday medical expenses like Dentists and Prescriptions, so you don't have to pay a penny!
- Life Assurance.
- Generous Artfarm-wide discounts including;
- Up to 50% off room booking at the award-winning Independent Hotel of the Year 2021, The Fife Arms.
- Up to 25% off food and beverage across our properties in Somerset, Scottish Highlands, Los Angeles and London.
- Up to 30% off our fabulous retail products.
- High street discounts with 1000's retailers through MyArtfarm site and app.
- Amazing socials led by local social committees - bowling, 10k runs or just a cold pint in the pub - there's something for everyone.
- A unique approach to career development and learning opportunities tailored around your individual aspirations and goals.
- Employee Assistance Programme with Hospitality Action - the support there if life ever takes a turn.
- Enhanced pension scheme to help you save into your piggy bank for the future!
- Option to save directly from payroll into an ISA to enhance financial wellbeing.
- Generous Refer a Friend Scheme - up to 1000 to share with your friend!
About Artfarm
Artfarm is a one-of-a-kind independent hospitality company founded by Iwan and Manuela Wirth. Renowned for developing and reinventing distinctive sites including the award-winning Fife Arms Hotel in Braemar, Manuela restaurant in Los Angeles, Roth Bar and The Farm Shop in Somerset.
Artfarm uniquely brings together art, community, education, people and place.
Like all roles at Artfarm, you can expect your time at work to be varied and challenging.
We know from experience that jobs can evolve throughout the lifetime of a role and this in turn gives our people the chance to play to their strengths.
In return we can offer you a unique employee journey that is tailored around your goals and aspirations both professionally and personally.
Artfarm is an equal opportunity employer and we value diversity. We believe that diversity and inclusion in our team is critical to our success, so we seek to recruit, develop, and retain talent from a diverse candidate pool.
Sustainability is at the heart of Artfarm and every one of the team has a role to play in protecting our planet.
What are you waiting for, come join us!