Paid Search Associate Director, London

Paid Search Associate Director, London

Paid Search Associate DirectorWood Lane, London, W12Company DescriptionWe think big. And act bigger. Stay versatile and interconnected.

We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges.

Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership,





and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux. Our CommitmentAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better.

We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!

, Égalité, MOCA (Men Of Colour Alliance)





and more than a dozen others that are thriving across our network.Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers. Job DescriptionThe Opportunity Zenith International (part of Publicis Media) is looking for a paid search associate director to lead paid search and meta search activation for an exciting client brand following an important pitch win.

Salary is competitive and you will have the opportunity to join a renowned team of award-winning digital marketers, leading an expert team of 19 specialist talents across two continents and a multitude of search platforms. The ClientThis is a new client for Zenith International as the result of a recent competitive pitch win.





It is a ‘Power of

One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers. The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests.

They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs,





we need the best talent to drive strategic innovation and operational excellence consistently. This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

Key ResponsibilitiesPrimary activation POC across key markets in the ENA region

Lead and iterate quarterly testing sprints

Ensure quality assurance processes are adhered to by international and UK based search teams

Ensure the team and accounts are aligned with, and executing against, performance KPIs and business objectives

Analyse wider industry and market trends and how these apply to and affect clients’ account performance







Liaise with Digital Director and Ad-Ops team to ensure consistent measurement and tracking in place across all search accounts

Nurture key partnerships with Google, Microsoft and SKAIHelp facilitate a strong team ethos and exhibit focused and positive team leadership

Identify areas of development for line reports and creating career development plans

Generate case studies and award entriesQualificationsThe Opportunity Zenith International (part of Publicis Media) is looking for a paid search associate director to lead paid search and meta search activation for an exciting client brand following an important pitch win. Salary is competitive and you will have the opportunity to join a renowned team of award-winning digital marketers,





leading an expert team of 19 specialist talents across two continents and a multitude of search platforms. The ClientThis is a new client for Zenith International as the result of a recent competitive pitch win.

It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests.





They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model. Key ResponsibilitiesPrimary activation POC across key markets in the ENA region

Lead and iterate quarterly testing sprints

Ensure quality assurance processes are adhered to by international and UK based search teams

Ensure the team and accounts are aligned with, and executing against, performance KPIs and business objectives







Analyse wider industry and market trends and how these apply to and affect clients’ account performance

Liaise with Digital Director and Ad-Ops team to ensure consistent measurement and tracking in place across all search accounts

Nurture key partnerships with Google, Microsoft and SKAIHelp facilitate a strong team ethos and exhibit focused and positive team leadership

Identify areas of development for line reports and creating career development plans

Generate case studies and award entries Additional InformationZenith International have fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.

Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. FAMILY FRIENDLY POLICIES

We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF

You are entitled to an additional day off for your birthday, from your first day of employment. GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.

If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). #LI-Hybrid

▶️ Paid Search Associate Director, London
🖊️ Zenith
📍 United Kingdom