09 Oct
BMS Performance
City of London
Job description
Home Live Jobs Marketing Jobs Senior Demand Marketing Manager
- Reporting to the Marketing Director in a newly structured marketing function
- Senior Demand Marketing Manager role for a Technology business
- Targeting HR and L&D; functions across multiple sectors across the UK and Europe - strengths in FS and Healthcare markets
- Looking to drive up their average deal size by targeting larger organisations
- Looking to improve velocity of current sales cycles through highly targets campaigns
- Developing ABM strategies
The Role : This Senior Demand Marketing Manager is a new position within this growing technology provider. Sitting within a team of twelve marketers, reporting directly to the Marketing Director,
and managing a Marketing Program Manager, this person will own the revenue pipeline number for two products within the organisation.
The objective of the role is to build and grow the opportunity pipeline within the core UK territory whilst developing European revenue.
Collaboration is going to be key - partnering with Sales, Product, Central Marketing and Customer Success to ensure seamless alignment of campaigns and goals.
The company have invested in the latest marketing technology (Marketo, Salesforce, Demandbase) to enable this individual to build multi-touchpoint workflows (across paid, owned and earned media), create automated lead nurture and lead scoring systems.
The successful candidate will have experience working for a B2B technology organisation, working closely with sales teams and have successfully hit revenue pipeline targets.
Responsibilities for the position of Senior Demand Marketing Manager include :
- Working with the Marketing Director to establish key market and geography priorities
- Meeting and building relationships with the sales function to establish lead definition
- Building out content (working with internal / external teams) for each stage of the marketing funnel
- Develop the marketing automation workflows utilising Salesforce and Marketo
- Optimising and innovating the marketing funnel management, including lead scoring, lead management and nurture campaigns to deliver pipeline revenue targets
- Utilising an integrated approach - owned, earned and paid media
- Developing sales enablement processes, equipping sales colleague with the knowledge, tools, and resources to move leads down the funnel.
To be considered for this role you must have :
- B2B Demand Generation experience within a technology organisation
- A self-starter attitude, willing to roll-up your sleeves and get the job done
- Excellent interpersonal skills with examples of managing team members, collaborating with other functions, and reporting up to senior leadership
- Experience of working closely with sales teams in a commercially focused marketing role
- Strong analytical skills and data-driven approach to marketing
- A deep understanding of the sales funnel and how marketing can support at each stage
- An understanding and working knowledge of marketing technology platforms (Maketo, Demandbase and Salesforce ideally)
- Experience of line management
- Ideally - fluency of German or Dutch
The Company :
The organisation are a well-known software and technology business with over 12,000 employees and 60,000 customers.
This role sits within one division of the company and focuses on learning and development products for clients. They're focused on making learning flexible and enjoyable while supporting employees' growth across all organisations.
If you are looking for a company with great opportunities in the short, mid and long term then this is the role for you.
The Package for Senior Demand Marketing Manager :
Salary : £58,000 - £63,000 + 10% bonus + benefits
Location : The position of Senior Demand Marketing Manager will be based in either Central London or Loughborough.
BMS Performance have spent years building strong relationships with leading companies.
We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.
▶️ Senior Demand Marketing Manager
🖊️ BMS Performance
📍 City of London