09 Oct
Crew Clothing Head Office
London
Job description
Retail Marketing Manager
At Crew Clothing, we believe clothes are about so much more than just clothes . Designed with the spirit of the south coast in every stitch, our crossed oars are a mark of timeless British style.
These are clothes for life’s best moments.
We believe in collaboration, kindness and creativity, in celebrating our successes and championing our customer at every step of the way.
From ’93 to now, people have been at the heart of everything we do. It’s in our name Crew.
Purpose of the role :
As the Retail Marketing Manager for
iconic UK brands Crew Clothing and Ben Sherman, both with a strong retail
presence and ambitious expansion plans, you will lead the retail marketing
strategy to elevate brand presence, engage diverse customer bases, and drive
sales growth across our expanding store network. This role requires you to work
closely with key stakeholders to design and execute impactful marketing
campaigns, promotions, and events that reflect the distinct brand identities of
Crew Clothing and Ben Sherman while resonating with local communities. Your
efforts will be instrumental in shaping and executing a unified retail
marketing strategy, ensuring consistent growth and engagement as we continue to
open new locations. If you have a passion for retail marketing and a proven
track record of delivering successful campaigns that align with brand values
and drive results, this is the opportunity for you.
Responsibilities : Retail Marketing :
Retail Marketing :
- Develop
- Develop
and execute the retail marketing strategy and budget in line with company
goals ensuring alignment with store opening plans and sales objectives.
Collaborate
with the Heads of Retail,
Area Managers, and Store Managers to identify
and capitalise on local marketing opportunities that drive traffic and
sales in both established and new stores.
Manage
the execution of in-store events, ensuring they are well-coordinated and
align with the overall brand strategy to create memorable customer
experiences that drive footfall and sales.
Work
closely with the finance team to analyse store performance data and
develop targeted marketing support strategies for underperforming stores,
aiming to boost sales and improve profitability through localised
marketing efforts and promotions.
Store Openings :
- Support
- Support
the launch of new stores with tailored marketing strategies and events
that drive awareness and customer visits to new locations, ensuring
successful store openings.
Leverage
local marketing channels and community partnerships to promote new store
openings, building excitement and engagement with the brand in new
regions.
Seasonal Marketing :
- Lead
- Lead
the delivery of seasonal marketing campaigns across all product categories
strategy, budgeting, and tactical execution to ensure cohesive and
effective messaging across all stores.
Champion
the customer experience by ensuring marketing content is targeted, timely,
and relevant to our core audiences, enhancing customer engagement and
driving store traffic.
Coordinate
with the brand’s sponsorship programme to ensuring maximum exposure and
alignment of the summer events with the local stores.
Charity and Community Engagement :
Reinvigorate
the company charity strategy so that it is closely integrated with the
company’s seasonal marketing efforts, allowing for greater brand
visibility, customer engagement, and impact for the chosen charity during
high-traffic periods
Coordinate
and manage all major charity events across the entire store network,
ensuring alignment with the company's broader marketing and community
engagement strategy, while maximizing the brand's positive impact on the
chosen cause.
Work
closely with the charity partner to explore and maximize partnership
opportunities, including nationwide campaigns, sponsorships, and
co-branded initiatives that raise awareness and drive engagement.
as the primary liaison between the company and the chosen charity,
ensuring smooth coordination of all activities and a strong, mutually
beneficial partnership.
Wholesale :
Manage the marketing requirements of
the wholesale department and its customers, including development of graphics
and selling tools for each season, POS, etc.
Manage the marketing requirements of
the shows and fairs department.
Brand Guardian :
Ensure all retail and other channels
promotional material, PR and other communication is in line with Crew brand
guidelines.
Key Skills and Experience :
Essential
Solid background and experience of
marketing for a retail brand
- Strong communication and interpersonal skills, both written and oral
- Demonstrate initiative and innovation
- Demonstrate ability to work independently and within teams
- Highly organised with good attention to detail
- Experience of managing projects from concept to completion
- Operates effectively in a fast paced environment, able to adapt to
change and redefine goals where necessary
- Commercially aware, with good numerical and IT skills
- Ability to effectively manage a number of projects simultaneously
- Good creative understanding, with experience of brand development
Desirable
Knowledge of print procurement and
processes
- Previous experience of managing people
- Creative with experience in brand development
- Previous experience of budget management
▶️ Retail Marketing Manager
🖊️ Crew Clothing Head Office
📍 London