09 Oct
Greater London Authority
London
Job description
Strategy and Communications
Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities.
The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.
About the role
Are you ready to lead integrated campaigns for Londoners?
We’re looking for an experienced senior marketer to lead our team at City Hall,
ensuring all Londoners are aware of the work of the Mayor of London and London Assembly.
The Marketing & Campaigns team leads integrated campaigns and communications interventions that help make London greener, safer, fairer and more prosperous.
In this role, you’ll be leading a team of passionate communications experts to design and deliver campaigns that tackle priority issues for Londoners such as public safety, accessible housing, violence against women and girls, rough sleeping, equality, diversity and social integration, and economic prosperity.
What your day will look like
- Managing a team of six dedicated campaign leads and marketing managers
- Representing marketing across the Greater London Authority, and providing communications expertise to a variety of stakeholders
- Working closely with the rest of External Relations, including the Press, Digital Communications and Partnerships teams, to develop and deliver integrated campaigns
- Working with stakeholders across the Greater London Authority and our partners, including policy teams,
the Mayor’s Office, Transport for London, to ensure our efforts are built on robust insight, reflect the needs of Londoners, and coordinated with key partners
- Directing the relationship with external creative, research and media buying agencies, to ensure we get the most value and impact
Skills, knowledge and experience
- Significant experience of leading the planning and delivery of campaigns for complex organisation, including managing the implementation and the budget aligned with it.
- Strong track record of delivering social marketing initiatives and policy / issue-based campaigns, behaviour change campaigns, and building marketing propositions for complex initiatives.
- Extensive experience of working with external partners and agencies,
including the development of shared goals to drive further values and drive greater impact
- Significant in-depth knowledge and experience of working in a complex political, high-profile organisation at a senior level to manage or supervise the delivery of complex cross-organisational projects.
- Senior management experience and a strong track record of leading multi-disciplinary teams providing professional, strategic advice on marketing and communications campaigns.
How to apply
If you would like to apply for the role you will need to submit the following :
- Up to date CV
- Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert and job description below.
We do not accept CVs alone for this role.
Please note all applications for this vacancy must be submitted via our online recruitment system. Please upload a personal statement to the Additional Documents’ section of the form.
Word or PDF format preferred and do not include any photographs or images.
Please ensure your CV and Personal statement documents are saved with the job reference number as part of the naming convention (E.
g. CV applicant name - 012345)
Please note, if you do not provide both a CV and a Personal statement, you will not be considered for the role so please ensure the above has been submitted before the deadline.
If you wish to talk to someone about the role, the hiring manager, Nicole Valentinuzzi, would be happy to speak to you.
Please contact them at
If you have any questions about the recruitment process, contact the who support the GLA with recruitment.
Assessment process
Once you have submitted an application, your details will be reviewed by a panel.
If shortlisted you’ll be invited to an interview / assessment. The interview / assessment date is : Week commencing 15th July 2024.
Equality, diversity and inclusion
London's diversity is its biggest asset and we strive to ensure our workforce reflects London's diversity at all levels.
We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.
We particularly encourage applications from Black,
Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.
We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.
Please note we are a Disability Confident Employer so for candidates who wish to be
considered under the scheme and meet the essential criteria, they will automatically be invited to interview. Please note, should you require any adjustments through the process, we will accommodate as much as possible.
Please contact the recruitment team for further information if required.
GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.
Additional Information
Please note, all candidates will need to confirm that the information provided in this application form is true and correct.
Should a candidate deliberately give false information, including the use of AI software, they understand that this would disqualify them from consideration.
Successful candidates must undergo a criminal record (DBS) check but some roles may require additional security screening.
Job Description
Principal accountabilities
- Provide strategic and tactical direction across the Marketing function ensuring :
- Objectives are clearly defined, audiences identified, and key messages developed and validated.
- Innovative and effective channel and content strategies are developed, which meet the strategy and engage audiences.
- Work alongside the Head of Digital Communications, to deliver best practice integrated communications strategy and delivery across all campaigns.
- Work alongside the Head of Creative to deliver best practice creative strategy to City Hall. Help promote creative excellence across all campaigns, promoting the brands and guidelines, delivering recognition of the work of the Mayor and delivering successful campaign outcomes.
- Work alongside the Head of Strategic Communications to ensure that campaigns are aligned with Mayoral and corporate objectives, and are resourced, delivered, and evaluated in proportion to organisational priorities.
- Support the Assistant Director to ensure that the Marketing team delivers responsive, high quality level of service. Support the Assistant Director representing her or deputising for her as required.
- As a member of the External Relations senior management team, working collaboratively with colleagues drive a more strategic, integrated delivery across the unit.
Specifically, working alongside the Creative, Strategic Communications, Digi Comms, Press, Events, Sports & Partnerships and Internal Comms teams to deliver campaigns which resonate at all points of interaction and ensure synergy between the units.
- Ensure effective management and development of the Marketing Campaign team by formulating clear team and staff objectives and targets, appropriate staff development programmes and sound performance management practices.
- Realise the benefits of London’s diversity by promoting and enabling equality of opportunities and promoting the diverse needs and aspirations of London’s communities.
- Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this post and participating in multi-disciplinary cross-department and cross-organisational groups and project teams.
Person specification
Technical requirements / experience / qualifications
- Significant experience of leading the planning and delivering of campaigns across a complex organisation, and managing the delivery of that plan and the budget aligned with it.
- Strong track record of delivering social marketing initiatives and policy / issue-based campaigns, behaviour change campaigns, and building marketing propositions for complex initiatives.
- Extensive experience of working with external partners and agencies on key campaigns including the development of shared goals to drive further value and deliver greater impact across campaigns.
- Significant in-depth knowledge and experience of working in a complex political, high-profile organisation at a senior level to manage or supervise the delivery of complex cross-organisational projects.
- Senior management experience and a strong track record of leading multi-disciplinary teams providing professional, strategic advice on marketing and communications campaigns.
Behavioural Competencies
Research and Analysis
is gathering intelligence (information and data) from varied sources, making sense of it, testing its validity and drawing conclusions that can lead to practical benefits.
Level 3 indicators
- Expands networks to gain new information sources for research and policy development
- Encourages others to analyse data from different angles, using multiple perspectives to identify connections and new insights
- Retains a bigger picture view, ensuring research recommendations are appropriate and practical for the GLA and its stakeholders
Planning and Organising
is thinking ahead, managing time, priorities and risk, and developing structured and efficient approaches to deliver work on time and to a high standard
Level 3 indicators
- Monitors allocation of resources, anticipating changing requirements that may impact work delivery
- Ensures evaluation processes are in place to measure project benefits
- Gains buy-in and commitment to project delivery from diverse stakeholders
- Implements quality measures to ensure directorate output is of a high standard
- Translates political vision into action plans and deliverables
Responding to Pressure and Change
is being flexible and adapting positively, to sustain performance when the situation changes, workload increase, tensions rise or priorities shift.
Level 3 indicators
- Clarifies direction and adapts to changing priorities and uncertain times
- Minimises the pressure of change for the directorate, lessening the impact for the team
- Keeps staff motivated and engaged during times of changes, promoting the benefits
- Takes ownership for communicating changes, initiatives clearly, ensuring smooth implementation
Organisational Awareness
is understanding and being sensitive to organisational dynamics, culture and politics across and beyond the GLA and shaping our approach accordingly
Level 3 indicators
- Helps other understand the GLA and the complex environment in which it operates
- Translates changing political agendas into tangible actions
- Considers the diverse needs of Londoners in formulating GLA objectives
Strategic Thinking
is using an understanding of the bigger picture to uncover potential challenges and opportunities for the long term and turning these into a compelling vision for action.
Level 4 indicators of effective performance
- Translates an understanding of the complex and diverse threats and issues facing London into positive action
- Proactively involves partners in strategic thinking, incorporating their views into plans and working with them to align strategic priorities
- Sets organisational priorities by identifying where time and investment is needed most
- Generates and leads strategic initiatives that reflect the GLA’s position as a regional authority
Decision Making
is forming sound, evidence-based judgements, making choices, assessing risks to delivery, and taking accountability for results
Level 3 indicators
- Makes sound decisions quickly on behalf of the GLA when a situation requires intervention
- Takes responsibility for team decisions, providing rationale when those decision are questioned
- Involves senior stakeholders early in decisions that impact them
- Analyses organisational risks associated with decisions, including those with long- term impacts, before committing to action
Stakeholder Focus
is consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and manage others’ expectations.
Level 4 indicators of effective performance
- Adapts objectives and the GLA's public facing position based on the context behind stakeholder needs and requests
- Builds the GLA’s reputation as an organisation committed to meeting the needs of Londoners
- Instils a culture that encourages GLA staff to think about meeting Londoners’ needs first
- Builds the confidence of staff, partner organisations and Londoners by ensuring the GLA delivers quality work
Building and Managing Relationships
is developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals.
Level 4 indicators of effective performance
- Identifies and engages a diverse range of influential contacts within stakeholder and community groups, and partner organisations
- Actively challenges and addresses silo attitudes’ to encourage effective relationship building inside and outside the GLA
- Understands the complexities of political dynamics and uses this to manage relationships and resolve conflict effectively
More Support
If you have a disability which makes submitting an online application form difficult, please contact .
▶️ Head of Marketing
🖊️ Greater London Authority
📍 London