Digital Marketing and Communications Coordinator

Digital Marketing and Communications Coordinator

Charity People is delighted to be working with The Passage to recruit for a Digital Marketing and Communications Coordinator to join their talented and passionate team.

Providing innovative services that act with compassion and urgency the charity works with individuals before they reach crisis point, intervening quickly and providing practical help in the form of emergency shelter and tailored support. Also an advocacy organisation, The Passage uses its voice to advocate for those who aren't heard to bring about real systemic change.







The Digital Marketing and Communications Coordinator role will support the Digital Communications Manager to engage with wider audiences across a range of online and offline platforms with a core focus on social media. You will also work closely with the Fundraising Team to provide marketing support that recruits and retains supporters.

Digital Marketing and Communications Coordinator

Contract: Permanent, full time role

Salary: £29,479 per annum

Location: Hybrid - home based with ideally three days per week in the London office

Closing date for applications: midnight on Sunday 20th October

Interviews: in person, date TBC during week commencing 28th October

This is an excellent opportunity for a digital marketing and communications whizz with experience of paid and organic social media management including paid for advertising campaigns to join an inspirational charity that works tirelessly to end street homelessness.

Core responsibilities within the role will include:

- Work closely with the Digital Marketing and Communications Manager to manage and maintain the organisation's social media accounts and to develop and deliver an effective social media strategy






- Create impactful digital assets and multimedia content including video stories, infographics, animations and website articles
- Plan, implement and analyse paid for social media campaigns to support the social media strategy and wider organisational objectives
- Provide support to the Digital Marketing and Communications Manager across other digital marketing streams including managing The Passage website; creating and implementing digital marketing campaigns to support fundraising goals; creating, testing and sending email communications using DotDigitial and monitoring and analysing performance data
- Work to build and maintain an asset library and work closely with service teams to source and create compelling client stories and case studies,





photographs and video content

We'd love to hear from individuals with the following skills and experience:

- Experience of creating compelling digital and offline content
- Experience of managing business social media accounts across both paid and organic including Instagram, Facebook, LinkedIn and Twitter
- Experience of developing and implementing a social media strategy
- Experience of running paid-for advertising campaigns, specifically Facebook Business Manager
- Experience of managing digital campaigns to attract and retain audiences
- Experience of writing engaging and persuasive copy for a range of audiences
- Experience of measuring, interpreting, and evaluating campaign result
- Knowledge of WordPress (or other CMS), Canva, Mailchimp, and other relevant packages






- Understanding of how to manage and work to campaign timelines and budgets
- Ability to liaise sensitively with people who have experienced homelessness

Experience of working in a charity setting or similar is desired but not essential.

This is a perfect role for someone keen to develop their digital marketing and communications career within a role that offer lots of opportunity to grow your skills whilst working within an organisation that has an unrivalled culture and with a hugely positive and supportive line manager. Experience of working within the charity sector previously is not essential.







If you have the following skills and experience we'd love to hear from you! Please reach out to Alice Wood at Charity People today with a copy of your CV to get the process started. If your experience matches what we're looking for, we'll be in touch to arrange a phone or video call.

We want you to have every opportunity to demonstrate your skills, ability, and potential. Please contact us if you require any assistance or adjustment so that we can help ensure the application process works for you.

Charity People and actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief,





or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

▶️ Digital Marketing and Communications Coordinator
🖊️ Charity People
📍 City of London